Owned · 2026

Tower Optical Website

A static Astro site for the company's main public-facing presence, plus a standalone checkout for premium viewers available for sale

LivePublic

Astro · Vercel · Stripe

toweropticalco.comreserve.toweropticalco.comthe standalone checkout

What it is

The public site for The Tower Optical Company, one of the two businesses I own, rebuilt from WordPress and Elementor as a static Astro site based on the company's own brand guidelines. Alongside the main site, I created a standalone single-page checkout for premium viewers retired from public service that we are selling direct-to-consumer.

The Tower Optical homepage hero: a large photograph of a coin-operated binocular viewer beside the headline 'Bringing the world into focus'. — The homepage, rebuilt on the company's brand guide — the same content and the same URLs as the WordPress site it replaced.

A homepage section headed 'A fixture at America's landmarks', with three photo cards of destinations where the viewers stand. — Destinations, further down the homepage.

The reserve page: a hero reading Own an American Icon with Reserve your machine and Request an invoice side by side, three guarantees beneath it, and a grid of four numbered viewers, each with the posts it stood at, a build year, a price, and either a reserve button or a Sold mark. — Release № 1 as it stands today: four machines, one already sold, each priced and described by where it actually stood. Card reservation and an invoice conversation get equal weight in the hero, because a five-figure object is not reliably an impulse checkout.

How it's built

Astro on Vercel, no CMS: pages are components, journal posts are markdown in git.